Five Reasons You Should Be Creating a Brand Based Community.



It's no secret that the way we market our business now compared to 10 years ago, has dramatically changed for the better. With an array of tools readily available and the ever growing ways to digitally market your brand, it's not a surprise that the more access our audience, readers and customers have to us as CEO's and Industry Leaders, the ever more important it is for us to use these tools, to create a community surrounding our brand.


Did you know that the majority of people willing to invest in what we do, have been watching us for a while? They say it takes 7 interactions to make a sale but with so much on offer, that is shifting, and it's taking longer for decide who and where they want to splash their cash on. The more your audience know, like and trust you, the higher your chances they are going to chose you, and to increase those chances, you need to give as much a you take by using your content, and platforms, to build, nurture and give value to new, potential and past customers. Not enough to convince you? Here are my top five reasons you should be creating a brand based community.


Low Cost Marketing

Let's rewind a little bit, with a plethora of free platforms and tools, it really is one of the most cost effective forms of marketing. From social media, which allows you to share valuable free content, engage and directly support your target audience whether it's on a business page or a community group specifically created for your brand (all for free). To affordable email marketing hosts which gives you the opportunity to share even more free valuable exclusive content to nurture your leads on their consumer journey. There is so much you can do without breaking the bank.


A Better Consumer Experience

Having such direct access to you, extra support from yourself and others within your community creates a better, stronger consumer experience as a whole, which in turn means that you can turn your audience, not just into clients and customers, but into repeat clients and customers. Which brings me to my next point.


Increased Loyalty

When you have such a strong sense of community amongst your potential, new and old customers, you can trust that they will keep coming back. Not only that but they will become the most passionate advocates for your brand, only inviting more and more people into your community, ultimately increasing revenue and we know that word of mouth is truly what makes or breaks your reputation.


Easiest Way To Increase Conversions

Did you know that user generated reviews and content can increase your conversions by 105%. By providing a unique experience to those who surround your brand, you double the chances of conversions, and not just new, as mentioned previously, aside from an increase in conversions, you increase consumer retention too. What more could you want? But we're not done yet.


Gives your audience a sense of belonging

One thing every human being craves, is to feel like they belong, so when you give them a platform, allow them to be heard and really truly see them. You are giving your audience something they've always wanted and they will continue to want more of. When building your community comes from a place of giving and authenticity, magical things can happen for everyone involved.


Final Thoughts

It's no wonder so many brands and businesses alike, are moving towards creating community as a means to market their business, as opposed to just simply promoting and hoping someone will by. The benefits far out way the negatives, and when it comes to building a community around your brand, there really aren't any negatives at all.


Are you considering building you very own community? Thankfully this is something I can support you with, so don't be afraid to reach out, or take a look at the services I offer to do just that. Until next time!